Social media has become a huge part of the digital marketing makeup and is something that while historically misunderstood is now becoming a popular means to engage with and market to niche audiences. The powerful advertising tools of websites like Facebook and Instagram have made them hotspots of digital marketing competition where similar brands compete for exposure on a platform their audiences use habitually.
However, to make posting on social media commercially viable you need to be doing it a frequency that predicts when your audience will be most active and receptive to messaging. Before you go and hire someone to sit in front of your Facebook page around-the-clock, take some time to consider the many software solutions for scheduling social media posts.
Let’s take a look at the top solutions for scheduling your posts on social media.
When it comes down to amateur and expert social media operators, Sprout Social definitely fits with the experts. The sheer depth of information that can be accessed through their management software is impressive and they provide a powerful means of interaction between audiences and brands.
Sprout Social can combine the social media platforms of Instagram, Facebook, Twitter, Google + and LinkedIn with the objective of generating leads taking point with calls to action (CTA’s) at the forefront.
Sprout Social is a powerful tool if you have the capital to invest in it for the long-term. It is definitely the premium choice when it comes to social media management.
Everypost is a great software solution for scheduling social media posts if you don’t fancy all the bells and whistles of other options. This is a simple, no-nonsense way of combining social media accounts from Facebook, Dropbox, Email, Tumblr, Twitter, Flickr, Youtube, Google +, Instagram and Pintrest giving it a comprehensive list of social media channels.
Hootsuite is the big dog when it comes to social media scheduling, being the most recognised brand of software that is used successfully to manage social media posts. Hootsuite’s powerful tools allow you to schedule posts over 1 or multiple channels at a time, with options to track character counts between different formats so that nothing is lost in translation.
Hootsuite covers all the major social media hubs like Facebook, Twitter, Instagram, LinkeIn, Google + and others. Hootsuite dominates the field because of the fact its software combines all of the best elements of social media management systems while doing away with the less-loved ones.